Industry 03 · Healthcare
Patients search. You show up.
From a specialist orthopedics practice to HIPAA-aware platform builds, NMG treats healthcare growth as an evidence discipline. Sforzo | Dillingham | Stewart Orthopedics grew organic traffic 400% and phone calls 98%: appointments booked from search, not vanity metrics.
The challenges
Where growth stalls.
- Patients pick from the map pack and the first answers they see, and most practices appear in neither.
- Health content ranks only with real expertise, review signals, and citations behind it.
- Compliance limits what marketing can collect, track, and say, and generic agencies ignore that.
- Calls and booked appointments decide ROI, yet most programs only report clicks.
- AI assistants now answer symptom and treatment questions, and unstructured practice sites never get cited.
The playbook we run.
Local visibility engineering
Google Business Profile, reviews, citations, and location pages engineered so the practice owns its map pack, the core of the Sforzo program.
Medical content with evidence
Condition and treatment pages written to YMYL standards, reviewed for accuracy, and structured for AI extraction.
Reputation and review flow
Systematic review generation and response, so ratings support the rankings the content earns.
Call and booking measurement
Tracking wired to phone calls and appointment requests, the numbers a practice actually banks.
HIPAA-aware platform work
Where builds are needed, the group ships HIPAA-aligned platforms, EHR/EMR integrations, and patient portals.
Case studies
Proof, not positioning.
- Sforzo | Dillingham | Stewart Orthopedics: 400% organic traffic growth and 98% more phone calls.
- The practice took 150+ keywords into the top 10 with 150K+ local search impressions.
- Tree House Recovery runs on a Salesforce implementation NMG integrated with CTM and KIPU.
- Wolomi, a pregnancy community app for women of color, shipped with NMG.
- Group platform capability covers HIPAA-aligned builds, EHR/EMR integrations, and patient portals.
Case studies from this industry.
Straight answers.
Do you work with individual practices or only healthcare companies?
Both. Sforzo | Dillingham | Stewart is a multi-physician orthopedics practice where local SEO and content grew phone calls 98%. On the platform side, the group has shipped a healthcare job portal, a recovery-center Salesforce implementation, and a community health app.
How do you handle HIPAA in marketing work?
Marketing analytics never touch protected health information. Tracking is scoped to calls, form starts, and appointment requests. Where platform work is involved, the group builds to HIPAA-aligned standards with EHR/EMR integrations.
Health content is YMYL. How do you make it rank?
With evidence and structure: clinically accurate pages, practitioner review where possible, citations, and schema that lets search and AI systems verify who is speaking. Thin health content does not rank, so we do not write it.
What moved the needle for Sforzo?
Compounding local signals: an engineered Google Business Profile, condition pages matched to what patients search, and a steady review flow. Traffic grew 400%, and the phone calls a practice actually banks grew 98%.
Disciplines behind this playbook