Orthopedics & sports medicine, Local SEO / Content
Sforzo Ortho
Local SEO that fills the appointment book.
For the Sarasota orthopedics and sports medicine clinic, visibility means patients. NMG's local SEO processes and content strategy delivered appointments, phone calls, and footfall.
The challenge
Where they started.
- Low local search visibility against established healthcare competitors in the Sarasota market
- Practice-area pages not structured to capture condition and treatment queries
- Phone calls and appointment requests, the metrics that matter, were flat
What we engineered.
Local SEO process stack
Google Business Profile optimization, NAP consistency, local citations, and review strategy built the clinic's local entity strength.
Condition & treatment content
A medical content strategy covering the conditions and procedures patients search for, written to E-E-A-T standards with practitioner expertise.
Practice-area architecture
Site structure aligned to specialties, sports medicine, joint replacement, orthopedics, so every service captured its local search demand.
Measurement on business outcomes
Reporting centered on calls, appointment requests, and footfall, the numbers a clinic actually runs on.
The results, in short
What it delivered.
Organic traffic grew 400% and phone calls nearly doubled (+98%), with 150K+ impressions and 150+ top-10 keywords, a full appointment book driven by local search.
NMG is a reliable agency when it comes to SEO and Content Marketing. They don't just rely on trendy tactics but also use data and analytics to create strategies that work. Our business has seen a significant improvement in Local Search Ranking since partnering with them. The SEO campaign led to increased appointments via the website and footfalls in the clinic. · Christopher R. Sforzo, M.D., Founder, Sforzo | Dillingham | Stewart Orthopedics
The evidence, on screen.
Disciplines behind this result
