Service 07 · Build

Stores built to sell.

200+ ecommerce builds, from enterprise stores to ambitious startups, on Magento, Shopify, and WooCommerce. Beautiful, secure, built to scale, and search-engine friendly from the first commit.

Book a strategy call

Commerce engineering, not theming

A store is a system: catalog architecture, checkout flow, payments, integrations, performance, and security. We build all of it, and because we're an SEO company at heart, every store ships crawlable, structured, and fast instead of needing a rescue audit later.

From enterprise Magento with complex catalogs to Shopify builds that launch in weeks, the constant is engineering discipline: version control, staging, performance budgets, and a checkout that doesn't leak revenue.

Magento / Shopify / WooCommerce expertise
Security + scalability in one build
SEO-ready architecture from day one

Built for crawlers that don't run JavaScript

Most AI crawlers fetch raw HTML and leave: they don't execute JavaScript, so a storefront that renders product names, prices, and availability client-side is invisible to the assistants your buyers now ask. Our builds server-render the facts that sell, name, price, availability, variants, specs, policies, reviews, and never inject structured data through client-side scripts.

Speed is part of retrieval: AI surfaces fetch pages at answer time and abandon slow responses, so critical content is held to a first-response budget of under two seconds and templates stay lean enough to meet it under load.

Semantic structure is the cheap advantage most builds skip: a real heading hierarchy, genuine HTML links, and list and table markup for specs, structure that shoppers' assistants and Google both parse without guessing.

Launch without losing what you earned

Replatforming is where stores lose years of equity, so migration runs as an engineering spec: a complete URL inventory, a one-to-one redirect map from every current URL to its final destination, single-hop 301s with no chains, and backlinked legacy URLs pointed at the closest matching page rather than a blanket homepage redirect.

Post-launch, the cutover is verified with crawl data: sitemaps carry only indexable 200-status URLs, canonical logic is re-checked, and money pages are watched until crawl frequency stabilizes. Rankings are treated as inventory during the move, counted before, counted after.

200+

Stores delivered

Core platforms

15+

Years building

30+

Countries served

Ecommerce Development process

The method behind the numbers.

[ 07.1 · PROCESS ]

D/01

Commerce discovery

Catalog, integrations, and growth targets mapped before platform choice.

D/02

Architecture & UX

IA, wireframes, and design engineered around how your customers buy.

D/03

Build & integrate

Platform build, payments, shipping, ERP/CRM integrations, done right.

D/04

SEO-ready by default

Server-rendered content, schema, clean URLs, and sub-2-second responses, readable by every crawler, AI included.

D/05

Harden & launch

Security, performance, and QA across devices before a customer sees it.

D/06

Grow & maintain

Ongoing development, CRO, and SEO from one team, compounding results.

The full methodology

Phase by phase. Deliverable by deliverable.

Store builds run as engineering projects with commerce numbers attached: a discovery that maps the catalog before any platform argument, staged builds under version control, and a migration spec that treats rankings as inventory. Nothing ships on launch day that wasn't verified on staging first.

[ 07.M · METHOD ]

Commerce discovery

Weeks 1–2

What we do

Map the catalog: products, variants, attributes, and the integrations that move them
Document checkout, payment, tax, and shipping requirements per market
Choose the platform on catalog complexity, team, and growth plan, not preference
Inventory every current URL with its traffic, links, and revenue

What you get

Technical scope with platform recommendation and reasoning
Integration map covering ERP, CRM, payments, and shipping
Full URL inventory with equity flags

Architecture and design

Weeks 2–5

What we do

Draw the information architecture around how customers actually buy
Wireframe category, product, and checkout flows before visual design
Design the template system with performance budgets attached
Specify server-rendered content for name, price, availability, and policies

What you get

IA and wireframes for every template
Design system applied to commerce flows
Performance budget per template

Build and integrate

Weeks 4–12

What we do

Build templates under version control with staging from day one
Integrate payments, shipping, ERP, and CRM with two-way data verified
Implement structured data server-side, never through client scripts
Hold first response under two seconds on critical templates under load

What you get

A working store on staging
Integration test results with data flowing both ways
Schema validating on every template

Migration and hardening

Weeks 10–14

What we do

Build the one-to-one redirect map from every current URL, single hop
Point backlinked legacy URLs at the closest matching pages
Security-harden checkout and admin surfaces
QA across devices, payment methods, and edge cases

What you get

Redirect map executed and spot-verified
Security and QA sign-off log
Launch runbook with rollback steps

Launch and stabilize

Weeks 14–16

What we do

Cut over with sitemaps carrying only indexable 200-status URLs
Verify canonical logic and crawl behavior daily until frequency stabilizes
Watch money pages, conversion, and speed against the pre-launch baseline
Hand over documentation and train your team

What you get

Post-launch crawl verification report
Baseline comparison: rankings, traffic, revenue
Documentation and admin training

How the engagement runs

The operating rhythm.

[ 07.R · RHYTHM ]

Weeks 1–2

Discovery, URL inventory, platform call
Scope and integration map signed
Project plan with owners

Every week

Build demo on staging
Open decisions cleared with your team
Performance checked against budget

Launch week

Redirect map executed and verified
Crawl watched daily until stable
Revenue tracked against baseline

Every month

Post-launch iteration shipped
Speed and conversion review
Backlog re-prioritized with your team

What we report

Numbers you can run the business on.

[ 07.K · KPIS ]

MetricWhat it meansCadence

First-response timeServer response on critical templates, held under two seconds under load.Weekly

Core Web VitalsLCP, INP, and CLS on money templates against budget.Monthly

Redirect integrityLegacy URLs resolving in one hop to the mapped destination.Monthly

Ranking retentionPre-launch rankings held or regained after cutover.Weekly

Checkout conversionSessions completing checkout, watched against the pre-launch baseline.Monthly

The stack we run for this

Screaming Frog
Google Search Console
Google Analytics 4
Looker Studio
HubSpot

Related proof

Case studies from this discipline.

[ 07.2 · PROOF ]

Firearms & accessories ecommerceTechnical SEO / Content

135%Traffic increase

88.15%Organic revenue growth

Vape & vaporizer ecommerceSEO / CRO

115%Traffic increase

75%Revenue increase

Questions, answered

Straight answers.

[ 07.3 · FAQ ]

Which ecommerce platform should I choose?

Shopify for speed-to-market and operational simplicity; Magento/Adobe Commerce for complex catalogs, B2B, and deep customization; WooCommerce for WordPress-centric businesses wanting control. We recommend based on your catalog, team, and growth plan, not our preference.

Do you migrate existing stores?

Yes, including the part most developers skip: SEO-safe migration with full URL mapping, redirect engineering, and ranking preservation, so you don't trade a new store for lost traffic.

Do you maintain stores after launch?

Most clients keep us on for development, CRO, and SEO after launch, one team accountable for the store and its growth.

Adjacent disciplines

Ready when you are

Build your unfair advantage.

Talk to a strategist