Industry 02 · Ecommerce
Traffic that buys. Stores that sell.
NMG runs both sides of ecommerce growth: the organic programs that bring qualified buyers and the platform builds that convert them. Fusion Firearms grew organic revenue 88.15% in a niche where ads cannot run, and pc/nametag tripled B2C revenue after its Magento 2 replatform.
The challenges
Where growth stalls.
- Some catalogs cannot run paid ads at all, and the ones that can watch acquisition costs climb every year.
- Category and product pages compete against marketplaces with more authority and deeper assortments.
- A badly mapped replatform can erase years of accumulated rankings overnight.
- Traffic without CRO leaks revenue: sessions grow while conversion stays flat.
- Faceted navigation and thin variants bloat crawl budgets and dilute ranking signals.
The playbook we run.
Catalog and crawl audit
Fix index bloat, faceted-URL waste, and duplicate variants before adding content, so authority concentrates where revenue lives.
Category demand mapping
Rebuild category architecture around how buyers actually search, then write category content that ranks and converts.
Product data and schema
Structured product data, reviews, offers, availability, that earns rich results and feeds AI shopping answers.
CRO on the money pages
Test product and checkout templates against a 300-factor review so every gained visit compounds into revenue.
Replatform without the drop
Migration mapping, one-hop redirects, and parity QA, the discipline that let pc/nametag move from .NET to Magento 2 and triple B2C revenue.
Case studies
Proof, not positioning.
- Fusion Firearms: 135% traffic growth and 88.15% organic revenue growth in a niche where ads cannot run.
- AtmosRx: 115% more organic traffic and 75% revenue growth from combined SEO and CRO.
- Cozy Earth, an Oprah's Favorite Things pick 5 years in a row: 68% organic traffic increase, 900+ top-3 keywords, 100K+ organic clicks.
- pc/nametag: replatformed from .NET to Magento 2 Enterprise with MS Navision ERP integration; B2C revenue has tripled since the switch.
- Store work spans Shopify, Magento, BigCommerce, and WooCommerce.
Case studies from this industry.
Straight answers.
Can SEO carry an ecommerce brand that cannot run ads?
It carried Fusion Firearms: 135% traffic growth and 88.15% organic revenue growth in a category ad platforms refuse. When paid is off the table, organic search has to be engineered like a paid channel, measured in revenue.
Do you handle the development side or only the marketing?
Both. NMG builds and migrates stores on Shopify, Magento, BigCommerce, and WooCommerce. The pc/nametag engagement moved a .NET store to Magento 2 Enterprise with MS Navision ERP integration, and B2C revenue has tripled since.
Will a replatform cost us our rankings?
Rankings drop when migrations skip the discipline: full URL inventory, one-hop redirects, parity QA on templates and structured data, and a crawl watch after launch. That checklist is standard on every NMG migration.
How do you connect SEO work to revenue rather than traffic?
Every engagement reports organic revenue alongside rankings. AtmosRx paired a 115% traffic increase with 75% revenue growth because CRO ran inside the same program. Traffic and conversion get engineered together, never separately.
Disciplines behind this playbook